Mission and vision
For generations, Het Anker has built upon the pioneering work of its early days. With targeted investments and innovations, we aim to strengthen the esteemed reputation of our beers and whiskies even further.
“Het Anker strives to be a company that everyone can be proud of.”
Vision – What do we aim to achieve?
Progress with tradition
At Brouwerij en Stokerij Het Anker, we never rest on our laurels. The world is constantly evolving, and our industry is no exception. That’s why we continually seek new opportunities to drive our company forward in a positive way, without ever losing sight of our roots.
All aboard
People are our most valuable asset, and we genuinely mean everyone. From our employees and suppliers to our customers, no one is just a number at Het Anker. We aim to build respectful and sustainable relationships with all.
Proud of our products
We focus on creating meaningful results that everyone involved—both our internal team and external partners—can be proud of. This sense of pride motivates us to take on new challenges and strive for excellence.
Strategy – How will we achieve this?
International growth
Having already established France and the Netherlands as key markets, we aim to expand Gouden Carolus as a global name in speciality beers, whisky, and premium drinks. We are also focused on developing and strengthening our other brands, such as Maneblusser, Boscoli, and Batteliek.
Preserving and sharing historic locations
We take great pride in our historic sites at the Groot Begijnhof in Mechelen and the repurposed church in Battel (Batteliek). These locations are at the heart of our identity, which is why we continue to invest in making these places accessible to the public, allowing them to share in our rich heritage.
Continual Growth
In a rapidly changing world, it's crucial to spot new opportunities and act on them quickly. Het Anker remains open to change and ready to embrace new ventures, as long as they align with our vision for the future.
Our values: the foundation of who we are
Pride
We take great pride in everything we produce. Our motto, 'Securitas Ancora Consignatur,' which has been part of our house logo since the third generation, reflects our unwavering commitment to delivering uncompromising quality.
Authenticity
For us, authenticity means building open, honest, and high-quality relationships with both customers and suppliers. This genuine approach fosters lasting connections and strengthens trust.
Engagement
Our team is dedicated to their roles, approaching their work with passion and commitment while always keeping the "Anker values" in mind: customer focus, openness, respect, diversity, and collaboration. These values are at the core of everything we do, now and in the future.
