The Gouden Carolus beers get a new look. The inspiration for the renewed labels came from the original bottles from the 1950s. The new labels are designed with an eye for the unique character of each beer.
"The unique approach for this renewal characterises Het Anker as a company," says owner Charles Leclef. "We always combine the respect for our age-old tradition with an openness to innovation."
The new look comes to meet today's needs: for example, it becomes easier to find the beers within the extensive range of the supermarkets, and it also makes it easier for café owners to distinguish the beers from one another in a dark pub or storage room. This was necessary because in recent years the range of the Gouden Carolus beers has been further expanded with Gouden Carolus UL.T.R.A. and Gouden Carolus Whisky Infused. The new colors have been selected to highlight the unique character of each beer: from a warm and wine-like ruby red for Gouden Carolus Classic to a refreshing and distinctive white for Gouden Carolus Tripel.
"The taste doesn't change," Charles promises finally. "Of course, the uncompromising quality will always come first." Het Anker Brewery immediately starts with the phased introduction of the renewed 33 cl bottles. The 75 cl bottles will also follow this summer.
Looking back in time...
At the end of the 1950s, Het Anker Brewery started a revival of the rich tradition of the city of Mechelen. Every Belgian city used to have its own city beer. For example, the people of Mechelen drank "den Mechelschen Bruynen". The members of the brewers' guild were on their honor to brew the best beer for the emperor. According to an old chronicle of Mechelen, this "Grand Imperial Beer" was mainly consumed during the fox hunt "as it brought both the riders and the horses in full fire and made them gallop so that the hunt always developed in the best atmosphere". Gouden Carolus (Classic) got its name from the golden coins of Emperor Charles V.
Around the turn of the century, the range expanded: in 1999, Het Anker brews Gouden Carolus Cuvée van de Keizer (Imperial Dark) for the first time on February 24, the birthday of Emperor Charles V. Gouden Carolus Tripel also quickly gained a prominent place in the beer landscape. After 35 years without a Christmas beer, the tradition of Gouden Carolus Christmas is restored as well. The former "Mechelschen Bruynen" joins the series under the name of Gouden Carolus Ambrio. A few years later Gouden Carolus Hopsinjoor and Gouden Carolus Imperial Blond follow.
In recent years, the fixed range has been further expanded with Gouden Carolus Whisky Infused and Gouden Carolus UL.T.R.A..
We are convinced that this beautiful range of beers and the new look are strong foundations for a bright future. Thank you for building it with us!